At the North American Auto Show (NAIAS 09) in the Detroit earlier this week, Robb Hunter spoke in depth to Ford's director of Car and Crossover Design, Moray Callum, about the design of the important new Ford Taurus Sedan.
This car is a big deal. CEO Alan Mulally identified the Taurus as key to Ford's future, and fast-tracked its development when he arrived at the company two years ago. We asked what impact this had on the designers, how you go about designing a car to enter a market that has seen sliding sales, and talk about what makes a family car in America today. Watch the video to find out more...
Video interview by Robb Hunter on 13th January, posted by Joseph Simpson on 16th January 2008
Photo: Ford Media
Disclosure: Ford is sponsoring The Movement Design Bureau's design research work throughout 2009.