On Thursday, Joe and I spent an hour talking with Ford's Sue Cischke. She's basically Ford's chief sustainability officer - right up at the top of the company's uber 60s World Headquarters building in Dearborn, Michigan.
We filmed the whole thing, and you can see it below.
I'm asking our network to share their views on the content - those we've met over the years who stand out as visionary thinkers on the changes going on in the economics and nature of how we move. The first of these is Dan Sturges, and you can see what he has to say shortly.
But we meet new thinkers every day and I'd love to hear from you - and share your comments - if you've got something to add. Feel free to feature this on your own sites and embed our interview (click the 2 prong button in the blip control bar). Email me if you want access to the video file. It's Creative Commons ShareAlike 3.0.
Mark Charmer is founder of The Movement Design Bureau.
Disclosure: Ford's sponsoring The Movement Design Bureau's research in 2009. But our brief is to be critical and independent. We take that seriously. If you think we're not, I want to know.