We spent a fine afternoon at the Angel pub in Rotherhithe, London on Friday, talking with one of our favourite design commentators - Drew Smith, aka @drewpasmith on Twitter, who edits the DownsideUpDesign blog. The conversation was, in several ways, atomic.
While in the 1950s and 60s cars stayed in tune with their age - the space rocket you could afford to buy - Drew argues that the auto industry has failed to connect with the digital age.
We talk too about the role that notions of ownership play, and how, as a result of social networking, they are perhaps starting to dissolve. Will digital networks and services fundamentally change how a new generation views cars? Can anyone harness this?
Mark Charmer talks with Drew Smith and Joseph Simpson. Angel at Rotherhithe, London, 29 May 2009.