Watch John Fleming - Ford's CEO intoduce the company's green technology plans at the IAA in Frankfurt. Like nearly every other major car maker, Ford was focusing on green - as you can see, this is what they opened the show with.
The headline stories were a battery electric version of the European Focus - once again, using a powertrain built by Magna (the ones who just bought Opel and Vauxhall off GM). Then there was the unveiling of EcoBoost - in 1.6l, and 2.0l four cylinder format. EcoBoost is a new design of petrol engine that gives more grunt with less cylinders and cc. We saw and drove the V6 version in the Lincoln MKS and Ford Flex recently. Finally, there was a fitter, sharper Focus Econetic, featuring technology like stop-start, bringing the CO2 down to 99g/km.
It says a lot about the pace of movement in the car industry right now that what might have been an impressive set of annoucements just six months or a year ago, seems comparatively pedestrian when held up against other manufacturers at the show. Most German firms have gone "stop-start", with smart alternators and low-rolling resistance tyres to boot, some time ago. And shortly after the end of this press conference, Renault pretty much hung their corporate future on the electric "Z.E." (zero emission) vehicle - unveiling four concepts, and saying it was committed, in a very big way, to the technology.