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Duane

Erm...just putting Ford sponsorship aside for a moment, is Renault's ZE range more the ticket for you Joe? It's an altogether more ambitious and forward looking plan, which I know a lot of people are pretty excited about...at least, more excited about that the idea of buying a tarted up Focus, despite what's under the bonnet.

I can see the method in Ford's 'madness' when they claim the technology should look accessible, by appearing the same, but agree with you that it doesn't speak volumes about the product's intent. Just have a look at the underwhelming reception the Heuliez Will has received, as opposed to the gripping drama of the GM Volt, Ford might want to have a look at these as both marketing strategy and product planning examples.

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