Re*Move

Re*Move word cloud 2009

We found this great word cloud visualisation tool at Wordle, so here's our cloud for 2009. We think it makes for a nice graphic, and it's always interesting to remind yourself what you've been writing about over the past 12 months (click on the image for a link to fullsize via flickr). Unsurprisingly, a certain company from Dearborn dominates, but we were pleased to see 'People' up there as one of our biggest themes too. If you think there's someone we should be profiling or talking to in 2010, do drop us a line.

The (animated) power of dreams

Highly recommend this beautiful animation by Michele D'Auria creative studio, which tells the story of the life of Soichiro Honda, and the genesis of the brand. There's a glorious soundtrack by Lino Cannavacciuolo and the UK version is voiced by Ken Bolton, which feels kind of fitting.

A powerful embodiment of the idea of ‘the power of dreams’ – this animation is worth watching not only for the enchanting story, but just for how beautifully it has been done. We’re surprised we haven’t heard more about this from the guys over at Honda...

Click on the link for Michele D'Auriea studio, and then play...(or watch via Youtube vid above)

Hat tip to Monkchips for the link to this – via 3dJamie.

Future Influence. When Amy met Drew.

While Ford is busy designing cars (questionably) around a mythical Italian female persona called Antonella, it and other companies need to be adapting themselves to interact with another group entirely.

They may seem virtual, but they're very real, and they come with loyal, influential followers. And they don't wait to be hired - they crave to be hired and have more useful insights along the way than most who already are.

Drew Smith is one of a new generation of commentators, driving conversations online about the future. Subject experts, independent of mind and building their careers around a portfolio - of experience, opinion, connections and commissions. He edits the Downsideupdesign blog.

Amy talks to him below. Listen carefully, because he's exactly the kind of person who is starting to influence how brands are perceived, design conversations happen, and connections are forged. In the past, people either got jobs in an industry or didn't. Once they were in, they got locked behind walls for years, until they got onto a press spokesperson list. Now they can dive into and across industry projects, often hired because they've already articulated problems publicly. They can build their own unique identity, online content and networks of supporters, share their ideas and work together more easily with others than many who work in siloed departments. Many are cross-discipline, combining understanding of product, service and interactive design.

Drew is a vehicle designer and expert in making sense of the future of the autombile and car brands. Check out his views from earlier this summer on the failure of car companies to interest the 'digital generation'. It's important stuff that doesn't usually get talked about.

Drew is unique, but of course he's not - he's one of an emerging group. You might be carving out a similar purpose - in urban planning, product design, social software, interactive design, service design, environment technologies or services. The sky's the limit. If so, we'd love to get to know you.

Amy Johannigman aka @amydoesdesign interviewed @drewpasmith from The Movement Design Bureau in London. Drew was in the Australian outback, on holiday. Monday, 3 August 2009. Want to know more about Amy? Then read her views about the future of design in this piece here.

Mitch Altman on The Magic of Open Design

We've said before and we'll say again, open, networked forms of design and collaboration are going to change how we solve many problems. They'll also shape the future of our cities, towns and villages, how we work in them, the ways we move and interact in them, the vehicles we design and the way they fit together.

Some of this is about cost - build something once, openly and others can improve it. But much of it is about the culture of open source designers and problem solvers.

Here I talk with San Francisco-based virtual reality and hacker god Mitch Altman, inventor of, amongst other things TV-B-Gone, and Vinay Gupta, open source hardware guru and inventor of the Hexayurt open source refugee shelter.

I ask whether these new networks of designers – often in the form of hackers or open source communities - spend too much time focused on arguing about the need to break down existing structures. Is there more happening beyond that? What can those networks be doing now – to create real value? Do hackers and open source networks have an identity and meaning that can defined by what they are, rather than what they aren't?

I also ask whether the hacker scene has started to build its own financial infrastructure yet?

Design Museum, Butler's Wharf, London. 9 July 2009.

Posted by Mark Charmer.

Moonlighting: Joe on the CDF podcast

I was honoured to be invited on Car Design Fetish's Podcast the other day. Along with Stephen Donald, a young car designer from north east England (who we hope to bring you more on shortly and who's just secured a role with MacMotorcycles), I chatted with Dali Dimovski, Dustin Shedlarski and Arvind Ramkrishna about car design today, design education and the perception of American Automobles from 'across the pond'.

They've got an interesting concept going here - producing weekly podcasts talking about issues pertinent to the industry at the time, and interviewing designers as they go. We're number 14 in the series to date, and some of the previous episodes are very well worth checking out. You should stay tuned too, because next week they've got Drew Smith on... so expect some fireworks! Check out Stephen and I, and episode 14 of the CDF podcast here.

Vehicle Designers of the future at the RCA

CCS, Art Center, Coventry, Pforzheim. To those in the car industry, and specifically the design part of it, these names will be well known. They represent the handful of educational establishments with dedicated automotive, or transportation design courses that exist around the world. It's likely that the person heading the team of designers who designed the car you're currently driving, attended one of these schools.

Perhaps most renowned of all the educational establishments teaching vehicle design though, is the Royal College of Art in London - whose graduates include Peter Stevens (McLaren F1), Peter Horbury (a multitude of Volvos), Peter Schreyer (TT), Marek Reichman (Aston Martin) and Martin Smith (recent European Fords). Which is why half of the auto design industry appears at Kensington Gore, every year, on one (typically hot and sweaty) night in late June, as the current year's crop of MA students graduate, showing off their final projects.

This year, their challenge of securing a job in one of the world's handful of automotive design studios is made all the more challenging by the economic meltdown - which has seen car makers go bankrupt, selling 30% fewer cars than a year ago, and shutting down design outposts. This year, two of the most interesting projects on show come from Magdalena Schmid and Hong Yeo - and we captured their projects, and the conceptual thinking behind them on video. They're well worth checking out... (yes I know we would say that) but these models are the result of many months of hard labour, and are quite beautiful objects in their own right. More than that though, what these designers have to say, and their respective attitudes towards the industry, gives hope that the flagging auto industry could still have a bright future. Oh, and if you know of a job going in a design studio near you, then they'd love to hear from you! (their email addresses are at the end of their respective videos).

Magdalena Schmid's BMW "Pixie" concept:

Hong Yeo's VW "Build your own car" concept:

Hopefully, we'll have some more coverage of other projects at the show before too long, so watch this space...

Posted by Joseph Simpson on 30th June 2009

Disclosure: Joseph Simpson is a visiting lecturer on the Vehicle Design course at the RCA, and graduated from the college with an MPhil in Vehicle Design in 2009.

Reinventing the dashboard: Ford's Smartgauge

Speak to most people, and they'll tell you that the real revolutionary area of car design in the next ten-to-fifteen years will be the interior - and more specifically, the interface. J Mays went to great lengths last month to emphasize how important the HMI would be in future, and just how quickly it's changing.

Ford wants to be a leader in this area - and the Lincoln C concept, with its all singing, all dancing future-format of Sync, complete with apps, avatars and assistants, is the company's statement of intent to this end. Ultimately though, digital convergence in vehicles has the potential to be problematic. As Jean Jennings suggested in our recent interview with her "I always say, 'if it doesn't make you drive better, make it go away'". This gives designers and engineers a potential conflict when it comes to a future pointing towards future hybrids, EVs and so forth.

Put simply, three main factors determine how efficient and economical a car will be. Its configuration (size, weight, drivetrain type). The conditions (traffic and meteorological) within which it is being driven. And the difficult one for designers - the person behind the wheel. How the driver physically inputs on the car's controls (accelerator, brake, steering) massively impacts upon its economy - which is why we often see huge disparity in fuel economy figures on a given car. Clubfoots Charmer and Simpson managed a rather pitiful combined figure of 38mpg from our week in a Honda Insight. But Honda have been running a hypermiling challenge which has seen people get up to 80mpg.

It was this issue that a Ford team set out to solve with their Smartgauge system - the instrument panel on the new Ford Fusion Hybrid. The question at hand, in its most basic format, was how to help people get the best possible economy from the vehicle, without distracting or annoying them - and without frightening away those new to hybrids. Jeff Greenberg, project leader on the Smartgauge programme, explained to us how the team developed two guiding principals based on this. The first was the notion of a journey - allowing a driver to progress, learn and develop their driving by growing with the system over time. The second was the idea of a coach - a positive encouragement to help drivers get the most out of their vehicle, as opposed to being lectured and bossed into how to drive more economically. Over to Jeff...

Ultimately, the key breakthrough Ford have made with Smartgauge feels similar to Apple with the iPhone. They have created something simple to look at, which by using just screens (rather than physical knobs, buttons or gauges) can display different information, which is (potentially) infinitely configurable and changeable via software updates. Using two, 5.5' TFT screens either side of the central speedometer, Jeff and his team were able to arrive at four different 'levels' of operation by which a driver could use Smartgauge and interact with the Fusion hybrid. All of which sounds a little daunting before you see it - so the car is set up to be quite simple, and welcoming upon your first acquaintance with it, as demonstrated to us in this video...

While other hybrids tend to feature either a basic setup to indicate how the drivetrain is working (Ford's own Escape Hybrid), or a complex set of show-off graphs and complex diagrams (Toyota Prius), the Smartgauge is designed to make the Fusion Hybrid appeal to all-comers - from those buying their first hybrid, to those who are committed hypermilers who've clocked 100,000 miles in their Prius(es). The driver can choose from four different levels of display, which, as they progress from one to the next, gradually adds extra layers of information to help inform on what the car is doing, and to help the driver extract the best economy. The levels are known as Inform (most basic), Enlighten, Engage and Empower (most advanced)...

But what's it actually like on the road? Having had Jeff walk us through the system at a standstill, we went out on the roads of Dearborn to experience it for ourselves...

What's impresses about the display is its clarity and functionality, regardless of which level you are in. It could clearly appeal to multiple different types of driver. Newbies won't be scared off, while those who enjoy showing off their Prius's fuel economy graphs will love the most advanced levels where you can do things like see how much power drain the vehicle's accessories are creating. Crucially, as it's on the dashboard and in the driver's line of site, Smartgauge really makes it easy to coax the car along in EV mode for long periods (therefore achieving better fuel economy) without taking your eyes off the road. The bright green glowing EV symbol that lights up in the more advanced modes is a great 'corner of the eye' tell-tale to this effect.

The project illustrates the clear benefits that come from new ways of thinking, and greater openness and collaboration in the auto industry. The Smartgauge team worked closely not only with designers and engineers within Ford, but with the most famous user-design/research guys of them all - IDEO, and conducted extensive, ethnographic research - not only with hybrid drivers, but with those who drove hummers, bicycles, and even professional athletes and their trainers. Ultimately, this advanced and comprehensive approach to research, coupled with a simple, but subtle, rethink of how to utilise TFT screens to make most appropriate use of available software - as opposed to hardware - results in a highly impressive, engaging vehicle.

That the car itself is really impressive, needing no excuses for being a hybrid, helps. However, this display is the car's piece-de-resistence, one that will not only help drivers to achieve greater fuel economy than they might on their own, but keep them engaged, surprised and delighted by the car in a way that many vehicles don't once that new car sheen has worn off. Not only does the system make the car more fun to drive, it makes those behind the wheel better drivers. In our view, that means the team behind it deserve the upmost praise and respect.

Posted by Joseph Simpson on 18th June 2009

Disclosure: Ford is sponsoring The Movement Design Bureau's design and research work throughout 2009. We have an independent brief - and want to hear from you if it doesn't seem that way.

Bill Ford - man on a mission, man with a vision?

Bill Ford with his great grandfather's most famous creation

Bill Ford is a man on a mission. He’s currently championing the idea of raising gas taxes, something that just a few years ago would have been unthinkable for a car company boss to say. But we live in changed times. Chrysler is in bankruptcy protection, with GM perhaps shortly to follow, but Ford's balance sheet isn’t entirely rosy either with a net loss of $1.4Bn in the last quarter, and sales off 30 percent.  Scarier still, Porsche (most profitable car company in the world by reputation, trying to swallow – now merge with, VW) reportedly came close to bankruptcy for three days in March (schadenfreude anyone?). 

So why does Bill Ford think these are exciting times to be in the auto industry? Because what he has talked about for years – big and scary stuff, namely change – is now happening. Bill (Ford) is the guy who set Ford (Motor Company) on the path towards a more sustainable future. Doing things like hiring 'eco architect' William McDonough to rebuild the Rouge site was the start. He oversaw the hiring of Alan Mulally as CEO – a man from outside the auto industry, who had overseen the most radical restructuring of an industry’s development process (Boeing) that had been seen for 50 years. And now, the assembled team at Ford are bringing you the all-conquering Fiesta, a Fusion hybrid which out hybrids the Japanese, a real Taurus and the next euro-Focus, which you just know is going to be top of its class. Ford has a line of products people want. What it’s done, doing and thinking about is strong enough to get hard-bitten journalists like Jean Jennings – editor-in-chief of Automobile Magazine – talking about the firm like this:

But more than that – signs are even there that Ford’s daring to stick its head up above the gun turret and have a think about scary future concepts like car sharing, high-speed rail and mega cities. To which we say: get on with it guys!

The mood of optimism in Dearborn is palpable, but Ford must be careful not to appear smug. It is likely to benefit from the current difficulties its neighbours from across town are experiencing. Spend some time online and you might have noticed the brand throwing its weight around too. Ford recently ranked first among automotive brands in terms of Internet buzz. That’s thanks to campaigns like Fiesta Movement; and people like Scott Monty – who you’ll find here, there and everywhere in the world of automotive social media; not to mention them letting some weird guys from the UK in to interview top Sustainability and Design brass.

Ford's innovative 'Smartgauge' display screen debuted in the Fusion Hybrid - which Jean Jennings talks about in the video above

The path ahead is fraught with pitfalls. Having supported auto bailouts until now, John Fleming – Ford of Europe’s chairman – became a dissenting voice last week, suggesting that nationalistic bailouts to Europe’s other car makers (think French) were putting the company’s European arm at a competitive disadvantage. What’s more, few are convinced Americans want small cars, and building hybrid and electric vehicles is hellishly expensive. Compounding this is that if gas stays sub $2/gallon, no one’s buying small, and no one’s buying eco – which could prove problematic. No wonder Bill wants increased gas taxes. And while Ford and Toyota pursue ‘top-up’ plug in hybrids and pure electric vehicles, the Chevy Volt might still prove to be the ideal third way. Ford has a five-powertrain future strategy, covering petrol, diesel, hybrid, plug-in and pure EV - which tries to cover all possible bases - but it’s going to be hugely expensive to develop all of them well, especially considering uber-stringent diesel emission regulations, and the fact that you need different cell chemistries for hybrids, plug-ins and pure ev batteries.

One ace up Ford’s sleeve? Electric delivery. We launched our project on this last week, because we think it’s one of the biggest ‘win’ areas in transportation today. While everyone gets hung up on moving people around, it’s goods logistics and delivery which presents arguably a bigger problem – and a greater opportunity - right now. Clearly someone at Ford has realised this, and the electric version of the Transit Connect delivery truck will be arriving shortly, and we’ll be following it every step of the way to launch and beyond.

Risky Ford’s path may be, but the auto industry’s going to hell in a hand-cart right now, so someone has to stick their neck out. Bill Ford appears to have got a taste for doing that, which is why he’s enjoying the ride.  He clearly recognises the need for industry and regulators to work together, and understands the benefit in Ford sharing some of what it’s learnt so far (green roofed factories) and sharing risk in tomorrow's future strategies (city and electric power company partnerships). So 101 years after his great grandfather pretty much invented the auto industry, could Bill Ford re-emerge as ambassador and mouth piece for not only Ford - but the wider industry's future? Stranger things have happened.

Posted by Joseph Simpson on 26th May 2009

Images: Bill Ford: Ford media Others: Movement Design Bureau

Disclosure: Ford is sponsoring The Movement Design Bureau's design research work in 2009

Eric Britton's shared vision for future transportation

Eric Britton has a plan. The man behind worldstreets.org, thinks a lot about the future of transport, and its connection to the overheating nature of the planet. His 'Plan B' vision is a radical twelve point blueprint that he thinks needs to be gone through to stop us cooking the planet - and is an interesting read.

In the green transport field right now, alongside electric cars, high-speed rail, and all the usual stuff that gets tossed around, perhaps the most intriguing idea concerns not the development of new products, but the networking together, and sharing of existing ones. Our cars, bicylces, space - how do we 'use' them more effectively? Take cars. Right now, we're fast-forwarding to a world of hybrids and EVs - but what's the point when we've still got single vehicle occupancy, one-person-to-one-car ownership, and one hour in every 24 utilisation rates?

The problem is that at the very heart of the notion of today's car is a concept built around ownership, freedom and the ability to cut yourself off in a little glass and steel box. Your car is a space that, right now, you probably only choose to 'share' with your friends and family. Sharing a car with a complete stranger (even if you're not both in it at the same time) is a relatively big leap to make, but it's something worth thinking about.

That's what Eric wants to look into in more depth. So in the video chat (above) we had with him a few weeks back, he described the idea of a conference - for want of a better word - to draw people together to talk about sharing within the bounds of future transportation. On the first day, Eric suggests transportation-related talk should be banned. Instead, the attendees - linked together with experts and interested parties across the world via video and internet, would seek to understand the human psychology behind sharing things. Then on the next days, this would be developed into the field of transportation applications. The big news? Eric doesn't think it will work without a woman at the helm...

Can we make this happen? Can you help? Watch the video, let us know what you think, and check out Eric's pages for more.