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Sadly the Cactus isn't on the list.
I agree. But was that really a concept that will have a significant impact?
Or rather a nice exercise in green branding that we will have forgotten in a years time...

In general that whole top ten list is a bit weird anyway.

But at least they managed to get the up! on their list.
Which I personally consider to be one of the important concepts in Frankfurt. I'd expect that to come through and also spawn some rebranded derivates.
VW playing PSA/Toyota if you want.

Let's see what Tokyo brings!

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