« Monday morning blues? | Main | Telling Toyota to get in gear? Not quite as simple as it might appear... »

Comments

Simon

Insight.businessobjects.com was shut down this week. Marketing leadership finally realized (make that SAP marketing leadership, not BOBJ) it was a waste of money.

People can see through these thinly disguised marketing attempts at being concerned for the environment.

The so-called "community" never received any traffic, had limited partners and even more limited content.

It is not that people do not care, but they are not interested in companies faking it.

I'm sure SAP is looking at the BOBJ 2007 marketing spend and sees the utter waste poured into insight.

The comments to this entry are closed.