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Drew Smith

I've recently had some heated debates on this issue with my current clients.

We're all design strategists but one one side we have the old-school view that if kids are falling out of love with owning cars, then we need to find ways to make them fall in love with owning them again.

This is fine for the short term but it's this kind of myopic approach that sees us in our current position and explains why the Geneva show was such a let-down. The industry in its current form can't see beyond the end of it's nose (is it the next reporting quarter?)

I've been trying to argue the case that now is an opportunity for fundamental change (as you suggest) but I've been hounded down as extreme and unrealistic.

In any case, a great piece as usual and props for getting my dream car in there. The only thing you missed as a fabulous legacy was Grace Jones. Grace + 928 = Happy DownsideUpDesigner

Mark Charmer

Thanks Drew. Great to hear you're thinking this way too - and that most people look at you blankly as well.

Surely we should save Grace Jones for a discussion on the Citroen CX? :-)

Drew Smith

Mark, don't even get me started. Seriously... ;)

Robin Brown

Ah, La Beaute Sauvage. I wrote an article about that Grace Jones/CX advert, I was so intrigued by it.

I don't have much to add that hasn't been said already, apart from stating that I love the SD1 and would probably buy one if I came across a good enough specimen.

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