« The end of the family car? | Main | Vehicle Designers of the future at the RCA »


Robin Brown

Even if this does amount to a crass and rather cynical-looking move, does Aston really have a choice? Event though the small manufacturers have got longer to reduce emissions, they still need to reduce their average CO2 radically by 2015.

I can't believe sticking some hybrid kit in a V12 Vantage will make a lot of difference, and I notice the same micro powertrains are being touted for the Cygnet.

Sell a few thousand of them a year against a few hundred supercars in the EU and you could solve the emissions problems. The brand may suffer, but set against millions of Euros of fines it may look cheap.

Ed Stubbs

I agree with some of the points you make here, but there are a couple of additional reasons why it might work, and why Aston needs this car;
The trend towards exclusivity and customisation is accelerating in smaller vehicles - Citroen's DS3 is a prime example, while the MINI prides itself in offering 1000's of option combinations that a-supposedly differentiate your car from others, and b-push a fully-loaded clubman over £25K. Fiat encourages personalisation with their 500, but it's no bland budget runabout.
So as downsizing becomes more acceptable and indeed fashionable, new opportunities arise to sell small urban-friendly vehicles that don't need to adhere to the cheap 'n' cheerful mantra.
I think this car will appeal to those who value refinement, quality materials, and who want to stand out from the crowd - but who appreciate the mechanical sophistication and reliability of Toyota's iQ. The execution might be debatable but the principle is ground-breaking.

Geff West

good god not that design though, it looks like a bus not an Aston Martin.

The comments to this entry are closed.