Re*Move

Post consumerism? A crisis in design, a crisis of ethics: a time for change

Consumerism

I just got married. Hence have been away for a while, and why the lack of posts. It's not unknown for such activities to cause people to reassess their priorities, and begin to question stuff they previously took for granted. So, this could just be me. Yet I sense something is in the air. Something feels different...

Take the election in the uk right now. The media-spun forgone conclusion we began the campaign with has been thrown open by a number of things, including a TV debate which shook-up the status quo. Every day, social media channels are exposing the bias and vested interests of traditional publications and big business. The entire event feel not only more open, but exciting, and 'different this time'. As Gordon Brown discovered yesterday, you are never 'off record' anymore. And in all of this, among the optimists such as your author, there's a sense that we - the people - can make a difference. Our say somehow feels like it 'matters more' this time.

Then take the auto show in Beijing last week. The western auto companies unveiled products that whispered of a sense of relief. The crisis is over, and now China's growing auto market will allow them to simply continue as they were, thanks very much. Ford, at least, showed a city car. Yet I haven't found many people who are impressed with Mercedes' vulgar - and dubiously dubbed - 'shooting brake concept'. Or anyone who actually needs, or cares about the BMW Gran Coupe concept. And while many were still busy laughing at Chinese 'copies' of western models, those who stood back saw a set of Chinese car designs that had a level of genuine credibility that was unthinkable just two years ago. Some even noticed the Chinese Government initiatives, and the impacts they are having on development of Chinese electric cars, which could have some interesting consequences for the old guard. Better Place gained a foothold in the world's largest country - despite being increasingly poo-pooed by some in the developed world, but Chinese firms are developing similar charging infrastructure plans of their own...

There's a sense that the more switched on people are looking, scrutinising, and questioning the status quo more than ever before. It's apparent in design and design criticism as much as anywhere else. Ultimately, the very role of the designer is being questioned. While this may be somewhat frightening, it at least means we may be moving to the next stage of the debate, beyond dubious tick-box, shiny apple-green sustainability. Rather than become all preachy, the main point of this piece therefore, is to draw your attention to a series of important articles and events reflective of this new, deeper line of questioning. If you're a designer, or design student, I'd argue they're required reading...

The underlying contention they all make, is that many designers are - far from making things in the world better - complicit in simply encouraging people to consume at an ever growing rate - messing up peoples' heads, and screwing the planet in the process. So what role for the designer?

Core 77's Allan Chochinov perhaps framed this most eloquently some time ago, in his 1000 word manifesto for sustainability in design. Now a couple of years old, it nonetheless still resonates and provides a useful starting point. More recently, Munich professor Peter Naumann's "Restarting car design" looks set to become a seminal piece, and is one all students of transport design need to read. Judging by the shock-waves it has generated, and the response to it from those I've spoken to in the auto, design and education sectors, he has hit the nail on the head. Because increasingly, it isn't just industry that's in the firing line, but design education institutions that are being questioned. For its part, the Royal College of Art is currently hosting the "Vehicle Design Sessions". There have been two so far, and both have touched on the areas I'm discussing. As Drew Smith's write-up chronicles, the panelists at the first - sustainability focused - debate, were unanimous in their view that vehicle design students should now look outside of the established industry if they were truly intent on using their design skills to have real impact in the world. Perhaps not what you'd expect from an event held at one of the world's leading vehicle design courses.

For those students of design interested in more than just the design of the next sports car, all of this raises a dilemma. How do you balance the necessity to find employment and money, without simply tramping up a well-trodden path, or falling into big-industry - pandering to whims and being emasculated from affecting meaningful change?

I doubt many will find that quandary any simpler after reading Carl Acampado's piece, but it's a necessary read nonetheless. Entitled  "The product designer's dilemma", it is bound to strike a chord with many of its readers. Acampado touches on the conflicts that the average designer - and indeed typical consumer - today faces in balancing personal desires, ambition and personal success, with the best way not to fuck up the planet. It's an impassioned piece, and just like your author here, Acampado has no real silver bullet solution to many of these problems. Yet his "dog for life/do it with love" message resonates loudly, and without wanting to sound all soppy, could be an interesting mantra to apply both as a consumer and in whatever area of design you practice. Please read the piece to see for yourself what I mean, if you haven't already. It echoes the voice of many of those I have mentioned above, and contrasts starkly with the PR-spun froth that consumers are (hopefully) growing increasingly sick off, yet which nonethelesss still dominates media 'opinion' that we are bombarded with every day. Stuff that I might add, is now the domain of much online green media, not just the likes of auto.

A final point. "Drive less. Save more" proclaims the title of the most recent email to land in my inbox, which is from the Energy Saving Trust - a UK Government sustainability body. In terms of missing the point completely, yet perfectly representing a very particular 'old way' of thinking that I'm taking issue with, I can't help thinking that it sums things up rather neatly. New approaches are needed. Thoughts on a postcard please... or alternately in the comments box below.

Image credit: "Consumption reflected" - Zohar Manor-Abel on flickr

Posted by Joseph Simpson on 29th April 2009. Full disclosure: Joseph Simpson is a visiting lecturer in Vehicle Design at The Royal College of Art. The thoughts expressed here are his own, and in no way necessarily reflect the views of the Vehicle Design Department or the wider College.

April 29, 2010 in Analysis, Auto, autoshows, BetterPlace, BMW, Design, Designers, Drew Smith, Events and debates, EVs, Ford, Mercedes, people, Politics, RCA, Sustainability, Web/Tech | Permalink | Comments (2) | TrackBack (0)

Moonlighting on Downsideupdesign... Geneva auto show Podcast #1

Still not had your fill of this year's Geneva auto show? Well then why not head over to Drew Smith's downsideupdesign blog, where you'll find me guesting on their first podcast, in which Drew and myself disect the design and strategy behind Geneva's most important production debuts (and at times, that disection perhaps comes closer to vivisection...don't say we didn't warn you!)

Click on the screen grab below to head through to downsideup's site, or here to go direct to the video on blip.tv

DSU With thanks to Drew for conducting the podcast, and putting in all the edit time...Check back soon if you'd like to see us rake over some hot coals in the form of Geneva's concept cars.

Posted by Joseph Simpson on 11th March 2010

March 11, 2010 in Analysis, Aston Matin, Audi, Auto, autoshows, Design, Drew Smith, Geneva, Launches, luxury, Materials, Video, VW | Permalink | Comments (0) | TrackBack (0)

Geneva auto show 2010 - some things you might have missed...

By now, you'll no doubt have read all about the cars and concepts that you were interested in at last week's Geneva auto show. But if you've still apetite to digest and cogitate, Drew Smith - of the Downsideupdesign blog - and myself are producing a two part podcast with pics to cover all of the major production debuts and concepts, which you'll be able to see/hear in the next few days. For now though, you might be interested in some of the details, elements and irreverant bits and bats that I noticed in the Palexpo last week. So without further ado...

IMG_4124

Citroen reimagined the ReVolt from Frankfurt as a racer for the road in the form of the SurVolt (above). Only Citroen could get away with painting it gloss blue, matte grey, pink and orange. But they did. Note these graphics - they were quite fun, a play on PCBs - used to signify the electric drivetrain.

IMG_4142

Meanwhile over at Mercedes (above), they'd got wood... (sorry, couldn't resist). The use of wood laminates in this interior was fantastic - it vied with the Pegueot (see below) for concept interior of the show, and previews an altogether more 'light of touch' future Mercedes interior design language...

IMG_4153

Peugeot marked its return to form with the SR1 (although special note to the glorious bike also on the stand) - which previews the brand's altogether more acceptable new face (thank god the rictus grin's gone). But it was the interior that really stood out in this car...great work Julien et al:

IMG_4456

Speaking of gorgeous things, here's a shot of the superb little Pininfarina Alfa Duettotanta that makes me go a little bit weak at the knees...

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Continue reading "Geneva auto show 2010 - some things you might have missed..." »

March 09, 2010 in Analysis, Aston Matin, Audi, Auto, autoshows, Citroen, Design, Designers, Drew Smith, Geneva, Honda, Juke, Materials, Mercedes, Nissan, Observations, Peugeot, Photos, Podcasts, Porsche, Toyota, VW | Permalink | Comments (0) | TrackBack (0)

Frankfurt in four minutes - IAA 2009 review video

Frankfurt auto show is so huge that, even having spent three days there, it's hard to cover everything that's in the halls of the Messe. So here's a fairly personalised view of the 2009 Frankfurt auto show, edited into just four minutes. There are things in here that will doubtless seem strange to you, and there are plenty of interesting things missing - simply becasue I didn't get time to video them, but hopefully you'll enjoy and get a flavour of what it was like to be there. Note, if you click through and run this in Youtube, you can watch it in HD too.

Just in case you watched it and are intrigued as to what certain things are, then in rough order from the top that was:

BMW's Vision Efficient Dynamics concept, The Mercedes Gullwing (nee SLS), the original Smart concept from 1994, Aston's Rapide, Ford of Europe's CEO John Fleming, Renault Nissan CEO Carlos Gohsn, the Renault Twizy, Joe Paluska of Better Place, Better Place's battery swap system, Mini's (loud) birthday celebrations, details of various cars  and concepts - BMW, Citroen, Renault, Aston, the fold away seat in the Ford Grand C-Max, Mark getting annoyed at being filmed, Stefan Lamm - Ford of Europe's exterior design director, talking about touch screen HMI influences, BMW's touch screen concept Apps store, the HMI in the Hyundai iX Metro concept, and finally Drew Smith enjoying saving the environment...

More video and thoughts from Frankfurt are on their way. Check back soon...

Posted by Joseph Simpson on 18th September 2009

September 18, 2009 in Aston Matin, Auto, autoshows, BMW, Citroen, Design, Drew Smith, Events and debates, EVs, Frankfurt, Mercedes, Renault, User Interface, Video | Permalink | Comments (0) | TrackBack (0)

Follow us in Frankfurt - IAA 2009 on Re*Move

Messe frankfurt

The Re*Move team decamps to Frankfurt this week, as we’re covering the International Auto show (IAA) which starts tomorrow. So that you don’t have to blister your feet, we’ll be trudging round the messe’s vast halls – covering the important announcement and vehicle launches, asking the tricky questions and generally shoving cameras where others tend not to shove them.

Primarily, we’re there as part of our ongoing work with Ford – and we’ll be looking closely to see whether there’s been any progress with Ford’s electrification strategy. We’ll also be closely examining the new C-Max, a European c-segment MPV, but one which signifies the look of the new Focus family, a car which will be launched in all of Ford’s major markets including North America.

Fordgrandcmax Ford Grand C-Max images leaked out last week...previews direction of world Focus

Elsewhere, we’re itching to find out what Renault’s four (yes, four) EVs look and feel like, and will be paying particularly close attention to the tiniest member of the quartet you see in this plan-view picture. Has La Regie seen the value in the personal-mobility future city market? And is it going after BMW’s project i and Toyota’s i-Series vehicles? We’ll find out.

Renaults 4 evs Renault's four EVs for Frankfurt, from the top. We're most interested in the far left...

Sticking with the Renault connection, we’ll also be talking to the team from Better Place to find out how their electric car-charging network and battery swap-station plans are progressing. We’re also keen to learn more about BMW’s Vision Efficient Dynamics concept. It’s important because it’s positioning green technology, and green branding as a flagship idea which is synonymous with premium. BMW’s efficient dynamics programme has impressed us in the past, but it’s decision to make Project I vehicles a premium sell, and its recently launched ‘Joy’ brand campaign have left us flat. Where does Vision ED fit in?

Aside from that, we’re keen to field questions from the watching world. If there’s anything that’s bugging you in terms of news coming from the show, anyone you want us to try and grab, or something you’re particularly interested in, get in touch – and we’ll do our best to cover it.

Don’t forget all Re*Move material is creative commons licensed, so you can reuse and incorporate our words, photos and videos in your own publications. And if you want the intravenous feed of info, follow our twitter streams - @JoeSimpson and @Charmermrk (we’d also recommend @Drewpasmith, @carnorama, @ericgallina and @skymotoring if you’re watching on twitter), and we’re using the hashtag #IAATweetup along the way on twitter, and for our alternative designer/after show party on Tuesday night, which - we should point out - if you're in town, you don't need a VIP invite to get in to.... Here on Re*Move, all the material will be tagged Frankfurt. So sit back, stay tuned, and do feel free to comment or connect and ask us about what's going on. Tshuss!

Posted by Joseph Simpson on 14th September 2009, Frankfurt Messe picture - Mattingham on Flickr, Ford C-max - Ford, Renault EV - Renault (via autoblog)

September 14, 2009 in About us, Auto, autoshows, BMW, Design, Drew Smith, EVs, Ford, Frankfurt, Renault, Sustainability | Permalink | Comments (0) | TrackBack (0)

Future Influence. When Amy met Drew.

While Ford is busy designing cars (questionably) around a mythical Italian female persona called Antonella, it and other companies need to be adapting themselves to interact with another group entirely.

They may seem virtual, but they're very real, and they come with loyal, influential followers. And they don't wait to be hired - they crave to be hired and have more useful insights along the way than most who already are.

Drew Smith is one of a new generation of commentators, driving conversations online about the future. Subject experts, independent of mind and building their careers around a portfolio - of experience, opinion, connections and commissions. He edits the Downsideupdesign blog.

Amy talks to him below. Listen carefully, because he's exactly the kind of person who is starting to influence how brands are perceived, design conversations happen, and connections are forged. In the past, people either got jobs in an industry or didn't. Once they were in, they got locked behind walls for years, until they got onto a press spokesperson list. Now they can dive into and across industry projects, often hired because they've already articulated problems publicly. They can build their own unique identity, online content and networks of supporters, share their ideas and work together more easily with others than many who work in siloed departments. Many are cross-discipline, combining understanding of product, service and interactive design.

Drew is a vehicle designer and expert in making sense of the future of the autombile and car brands. Check out his views from earlier this summer on the failure of car companies to interest the 'digital generation'. It's important stuff that doesn't usually get talked about.

Drew is unique, but of course he's not - he's one of an emerging group. You might be carving out a similar purpose - in urban planning, product design, social software, interactive design, service design, environment technologies or services. The sky's the limit. If so, we'd love to get to know you.

Amy Johannigman aka @amydoesdesign interviewed @drewpasmith from The Movement Design Bureau in London. Drew was in the Australian outback, on holiday. Monday, 3 August 2009. Want to know more about Amy? Then read her views about the future of design in this piece here.

August 03, 2009 in About us, Amydoesdesign, Analysis, Auto, Design, Designers, Drew Smith, Ford, interviews, people, Research, Video | Permalink | Comments (0) | TrackBack (0)

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