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Post consumerism? A crisis in design, a crisis of ethics: a time for change

Consumerism

I just got married. Hence have been away for a while, and why the lack of posts. It's not unknown for such activities to cause people to reassess their priorities, and begin to question stuff they previously took for granted. So, this could just be me. Yet I sense something is in the air. Something feels different...

Take the election in the uk right now. The media-spun forgone conclusion we began the campaign with has been thrown open by a number of things, including a TV debate which shook-up the status quo. Every day, social media channels are exposing the bias and vested interests of traditional publications and big business. The entire event feel not only more open, but exciting, and 'different this time'. As Gordon Brown discovered yesterday, you are never 'off record' anymore. And in all of this, among the optimists such as your author, there's a sense that we - the people - can make a difference. Our say somehow feels like it 'matters more' this time.

Then take the auto show in Beijing last week. The western auto companies unveiled products that whispered of a sense of relief. The crisis is over, and now China's growing auto market will allow them to simply continue as they were, thanks very much. Ford, at least, showed a city car. Yet I haven't found many people who are impressed with Mercedes' vulgar - and dubiously dubbed - 'shooting brake concept'. Or anyone who actually needs, or cares about the BMW Gran Coupe concept. And while many were still busy laughing at Chinese 'copies' of western models, those who stood back saw a set of Chinese car designs that had a level of genuine credibility that was unthinkable just two years ago. Some even noticed the Chinese Government initiatives, and the impacts they are having on development of Chinese electric cars, which could have some interesting consequences for the old guard. Better Place gained a foothold in the world's largest country - despite being increasingly poo-pooed by some in the developed world, but Chinese firms are developing similar charging infrastructure plans of their own...

There's a sense that the more switched on people are looking, scrutinising, and questioning the status quo more than ever before. It's apparent in design and design criticism as much as anywhere else. Ultimately, the very role of the designer is being questioned. While this may be somewhat frightening, it at least means we may be moving to the next stage of the debate, beyond dubious tick-box, shiny apple-green sustainability. Rather than become all preachy, the main point of this piece therefore, is to draw your attention to a series of important articles and events reflective of this new, deeper line of questioning. If you're a designer, or design student, I'd argue they're required reading...

The underlying contention they all make, is that many designers are - far from making things in the world better - complicit in simply encouraging people to consume at an ever growing rate - messing up peoples' heads, and screwing the planet in the process. So what role for the designer?

Core 77's Allan Chochinov perhaps framed this most eloquently some time ago, in his 1000 word manifesto for sustainability in design. Now a couple of years old, it nonetheless still resonates and provides a useful starting point. More recently, Munich professor Peter Naumann's "Restarting car design" looks set to become a seminal piece, and is one all students of transport design need to read. Judging by the shock-waves it has generated, and the response to it from those I've spoken to in the auto, design and education sectors, he has hit the nail on the head. Because increasingly, it isn't just industry that's in the firing line, but design education institutions that are being questioned. For its part, the Royal College of Art is currently hosting the "Vehicle Design Sessions". There have been two so far, and both have touched on the areas I'm discussing. As Drew Smith's write-up chronicles, the panelists at the first - sustainability focused - debate, were unanimous in their view that vehicle design students should now look outside of the established industry if they were truly intent on using their design skills to have real impact in the world. Perhaps not what you'd expect from an event held at one of the world's leading vehicle design courses.

For those students of design interested in more than just the design of the next sports car, all of this raises a dilemma. How do you balance the necessity to find employment and money, without simply tramping up a well-trodden path, or falling into big-industry - pandering to whims and being emasculated from affecting meaningful change?

I doubt many will find that quandary any simpler after reading Carl Acampado's piece, but it's a necessary read nonetheless. Entitled  "The product designer's dilemma", it is bound to strike a chord with many of its readers. Acampado touches on the conflicts that the average designer - and indeed typical consumer - today faces in balancing personal desires, ambition and personal success, with the best way not to fuck up the planet. It's an impassioned piece, and just like your author here, Acampado has no real silver bullet solution to many of these problems. Yet his "dog for life/do it with love" message resonates loudly, and without wanting to sound all soppy, could be an interesting mantra to apply both as a consumer and in whatever area of design you practice. Please read the piece to see for yourself what I mean, if you haven't already. It echoes the voice of many of those I have mentioned above, and contrasts starkly with the PR-spun froth that consumers are (hopefully) growing increasingly sick off, yet which nonethelesss still dominates media 'opinion' that we are bombarded with every day. Stuff that I might add, is now the domain of much online green media, not just the likes of auto.

A final point. "Drive less. Save more" proclaims the title of the most recent email to land in my inbox, which is from the Energy Saving Trust - a UK Government sustainability body. In terms of missing the point completely, yet perfectly representing a very particular 'old way' of thinking that I'm taking issue with, I can't help thinking that it sums things up rather neatly. New approaches are needed. Thoughts on a postcard please... or alternately in the comments box below.

Image credit: "Consumption reflected" - Zohar Manor-Abel on flickr

Posted by Joseph Simpson on 29th April 2009. Full disclosure: Joseph Simpson is a visiting lecturer in Vehicle Design at The Royal College of Art. The thoughts expressed here are his own, and in no way necessarily reflect the views of the Vehicle Design Department or the wider College.

April 29, 2010 in Analysis, Auto, autoshows, BetterPlace, BMW, Design, Designers, Drew Smith, Events and debates, EVs, Ford, Mercedes, people, Politics, RCA, Sustainability, Web/Tech | Permalink | Comments (2) | TrackBack (0)

Geneva auto show 2010 - some things you might have missed...

By now, you'll no doubt have read all about the cars and concepts that you were interested in at last week's Geneva auto show. But if you've still apetite to digest and cogitate, Drew Smith - of the Downsideupdesign blog - and myself are producing a two part podcast with pics to cover all of the major production debuts and concepts, which you'll be able to see/hear in the next few days. For now though, you might be interested in some of the details, elements and irreverant bits and bats that I noticed in the Palexpo last week. So without further ado...

IMG_4124

Citroen reimagined the ReVolt from Frankfurt as a racer for the road in the form of the SurVolt (above). Only Citroen could get away with painting it gloss blue, matte grey, pink and orange. But they did. Note these graphics - they were quite fun, a play on PCBs - used to signify the electric drivetrain.

IMG_4142

Meanwhile over at Mercedes (above), they'd got wood... (sorry, couldn't resist). The use of wood laminates in this interior was fantastic - it vied with the Pegueot (see below) for concept interior of the show, and previews an altogether more 'light of touch' future Mercedes interior design language...

IMG_4153

Peugeot marked its return to form with the SR1 (although special note to the glorious bike also on the stand) - which previews the brand's altogether more acceptable new face (thank god the rictus grin's gone). But it was the interior that really stood out in this car...great work Julien et al:

IMG_4456

Speaking of gorgeous things, here's a shot of the superb little Pininfarina Alfa Duettotanta that makes me go a little bit weak at the knees...

IMG_4214

Continue reading "Geneva auto show 2010 - some things you might have missed..." »

March 09, 2010 in Analysis, Aston Matin, Audi, Auto, autoshows, Citroen, Design, Designers, Drew Smith, Geneva, Honda, Juke, Materials, Mercedes, Nissan, Observations, Peugeot, Photos, Podcasts, Porsche, Toyota, VW | Permalink | Comments (0) | TrackBack (0)

Frankfurt in four minutes - IAA 2009 review video

Frankfurt auto show is so huge that, even having spent three days there, it's hard to cover everything that's in the halls of the Messe. So here's a fairly personalised view of the 2009 Frankfurt auto show, edited into just four minutes. There are things in here that will doubtless seem strange to you, and there are plenty of interesting things missing - simply becasue I didn't get time to video them, but hopefully you'll enjoy and get a flavour of what it was like to be there. Note, if you click through and run this in Youtube, you can watch it in HD too.

Just in case you watched it and are intrigued as to what certain things are, then in rough order from the top that was:

BMW's Vision Efficient Dynamics concept, The Mercedes Gullwing (nee SLS), the original Smart concept from 1994, Aston's Rapide, Ford of Europe's CEO John Fleming, Renault Nissan CEO Carlos Gohsn, the Renault Twizy, Joe Paluska of Better Place, Better Place's battery swap system, Mini's (loud) birthday celebrations, details of various cars  and concepts - BMW, Citroen, Renault, Aston, the fold away seat in the Ford Grand C-Max, Mark getting annoyed at being filmed, Stefan Lamm - Ford of Europe's exterior design director, talking about touch screen HMI influences, BMW's touch screen concept Apps store, the HMI in the Hyundai iX Metro concept, and finally Drew Smith enjoying saving the environment...

More video and thoughts from Frankfurt are on their way. Check back soon...

Posted by Joseph Simpson on 18th September 2009

September 18, 2009 in Aston Matin, Auto, autoshows, BMW, Citroen, Design, Drew Smith, Events and debates, EVs, Frankfurt, Mercedes, Renault, User Interface, Video | Permalink | Comments (0) | TrackBack (0)

The end of the family car?

Car garage

I’ve had several conversations recently with people who are either in or strongly connected to the auto industry, who’ve all told me the same thing:

“In the future, we’ll all have two cars – a petrol/diesel/hybrid for long distance, and an electric car for city/local trips.”

This isn’t just interesting because it’s completely different to what they’d have told you two years ago (although that in itself is an important sign of how much the market and mindset has moved). No, it’s that in all straight-faced seriousness, they believe a majority of people will park (and own) two cars on their drive in years to come.

While conversations with people in the industry tend to be a bit abnormal anyway, as they quickly turn to talk of how many classic Porsche’s they’ve got in their garage - due to it being their passion, the stark truth is that in the UK less than 30% of people have access to more than one car, and in urban areas that figure shrinks dramatically. Most people view cars as a convenient, comfortable way of getting direct from A to B – and choose a single vehicle that best suits their need. Their car tends not to be something they’re obsessional about.

Currently, focus, energy and cash is all going into new powertrain development. In many regards it needs to. But there’s an unstated assumption (alluded to by those guys I quote above) that once we’ve overcome the current roadhump, and get workable electric / hydrogen cars to market, business in the car industry will continue pretty much as it did before. People will go down to their local car dealer and choose what suits their needs and desires, every two or three years.

There’s a problem with that though. The average person can afford to run, maintain and often only has space to park, one vehicle. Which vehicle they choose to buy right now depends on what their personal circumstances are and the types of journeys they do. Hence young people living around cities tend to buy small hatchbacks, and middle class families buy large estates or (more recently) SUVs. Both work best within a certain usage envelope, but if needed, can cover every single transport base (what I mean by this is that a city car often isn’t at home on a motorway, but if needs be, you could still drive one all the way to Milan tomorrow).

This cover-all bases approach is one of the reasons current vehicles are so comparatively inefficient. Creating right-sized vehicles with the right powertrains, for a variety of different journey scenarios, therefore makes a load of sense. But it creates a scenario where suddenly, your average one-car buyer is faced with the prospect of buying something that can no longer meet every single journey need. That the car industry’s answer to this appears to be “well, you’ll just have to buy two cars!” makes me feel a little bit sick. Reports suggest that even if we replaced most of the current gasoline vehicle fleet with EVs, the planet would still be in fairly major mess. To quote BP’s incoming Chairman: “The growth of car ownership and airtravel is unsustainable.”

This is one reason we’re seeing start-up car companies such as Riversimple promoting the idea of leasing rather than selling to customers - their argument is that it encourages them to develop long lasting vehicles, without built in obsolescence, which are absolutely optimised for their environment. It’s probably why Daimler are quietly building out a potentially very interesting next generation car club in the shape of car-2-go, and most shockingly of all – one of the reasons we’re seeing Exxon getting not only into electric cars, but vehicle sharing, with the announcement this week that they were behind an EV being dropped into a pilot programme in Baltimore.

Of course, while most customers aren’t as car obsessed as your author or those working in the car industry, they are however, quite accustomed to the idea of owning their own car. It’s a big jump to just having access to one as a means of mobility, one that other people can also use. In the average customer’s mind, this throws up a whole set of doubts and concerns.

There are ways to begin to address this, and I’d argue now’s the time to focus on doing so. Primarily, having recognised automotive brands address the issue and be present in the space is a key step. Not to do a disservice to Zipcar and their ilk who really kick-started and ‘own’ the car-share space right now, but Daimler getting into the sector excites me quite a lot more. They have the name, size and capital to lever mobility on demand/car sharing as a key part of their business, if they so choose. They can reach and communicate to people, that not only they offer such a service at all, but fundamentally, communicate what the hell it really is and why you might want to consider using it. The name, presence and PR machine means that – done wholeheartedly, they could reach millions of potential customers in a way it would take Zipcar years to do.

This leads me to the second key element, which is education. It’s easy to assume that most people now know what someone like Zipcar actually does. But the truth is, most probably still don’t. The name, ‘car sharing’ is confusing, for a start. You don’t actually get in the car at the same time as a stranger – but a lot of people think you do.

I’d advocate a large-scale education programme – which reaches all the way from teaching groups of kids about mobility and the future of cars, as demonstrated very ably by Dan Sturges:

Kids Can Drive from Dan Sturges on Vimeo.

And it should run all the way through existing industry and governmental channels, reaching right up to dealership education programmes. Helping the people in the sales end of the automotive industry not only develop new models of ‘selling’, but to assist people navigating their way through various mobility and transport options of the future may be the key to making this stuff work in a big way.

Car dealership

Done right, the people in the car showroom of the future could offer much more than the ability to simply sell someone a vehicle on a three year finance deal. They could help consumers overcome the misconceptions that currently surround not only diesels, hybrids, EVs, and hydrogen cars, but also car-sharing, leasing, and mobility on demand. Ultimately, the car dealership of the future becomes a one-stop mobility shop; which does much more than just sell cars. In times when many car dealerships are struggling to stay in business due to plummeting car sales, surely it’s an idea that many could embrace?

Posted by Joseph Simpson on 26th June 2009

Images: car dealer sale - emilio labrador on flickr, car in garage - erocka on flickr

June 26, 2009 in Analysis, Auto, car dealers, dan sturges, Energy, EVs, exxon, Hybrids, Hydrogen, Mercedes, Research, Riversimple, sales | Permalink | Comments (0) | TrackBack (0)

DownsideUpDesign reviews E-class: concludes "it's got a muffin top"

DSU

The E-class. It symbolises everything at the core of the Mercedes brand. The latest model, 'soft launched' at the Detroit Auto Show earlier this year, then properly unveiled together with its coupe twin in Geneva, is hugely important for the three-pointed star, and is it's most technologically advanced iteration ever. Its design, however, has been something of a moot point up until now. But having spent some time with the car recently, DownsideupDesigner - Drew Smith, gave the car a thorough once over from a design perspective. His thoughts are well worth reading... over to Drew...

Posted by Mark Charmer on 26th May 2009

Original Post on DownsideUpDesign - "E is for "Eh"?"

May 26, 2009 in Analysis, Auto, autoshows, Design, Designers, Mercedes | Permalink | Comments (0) | TrackBack (0)

Daimler invests in Tesla - two looking to future strategic co-operation

Tesla + Mercedes

On stage at Daimler's museum, right now, Daimler and Tesla are announcing a strategic alliance. Daimler plans to invest in Tesla - quoting it paid "a double digit million-dollar sum for around a ten percent stake" in the silicon valley company. The two will go forward to co-operate, perhaps - we speculate - even on future models.

Talking about how the two combine the best of 'future' and 'historical' auto industry, what we found most interesting about what is being said, is that Daimler - one of the most vehement pushers of Hydrogen technology to date -  has suddenly decided it needs to get on board the EV train.

Secondly, that Daimler says an alliance with Tesla allows an electric-mobility future to be got to market much faster, because of the small, flexible, quick-responding nature of a small company like Tesla. Daimler further announced that by 2012 it would begin mass production of Smart EVs - and make them available to regular customers (at present, Daimler and Tesla are co-operating on a limited test fleet of Smarts). Mercedes will also help Tesla with future vehicle development, and even supply components in the future, the company said.

More soon... 

[This piece first appeared on BritsOnGreen - The Movement Design Bureau's new dedicated strand for green news and insight]

May 19, 2009 in Analysis, Auto, Design, Energy, EVs, Mercedes, Sustainability, Technology, Tesla, Web/Tech | Permalink | Comments (0) | TrackBack (0)

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