Re*Move

The pitfalls of sustainability

Paper-city-exhibition-at-the-royal-academy-of-arts-01  Clifton suspension bridge
An image from The Paper City exhibition and Clifton suspension bridge in Bristol

Last Thursday I had the pleasure of speaking at the Miniumum...or Maximum Cities event at the University of Cambridge, which was organised with Blueprint magazine and the Paper Cities exhibition, which moved up to the famous university town having been at the Royal Academy for the past few months.

Tim Abrahams has produced an excellent write-up of the event over on the Blueprint site, which I’d urge you to check out if you’re interested, because I think he raises a series of important points about where we find ourselves in relation to the sustainability debate.

For some time now, Re*Move has proposed an agenda where sustainability was the context rather than an end in itself, and like Tim, alarm bells rang in Cambridge, because we were left with a feeling that the only reason anyone is doing anything today is in an attempt to be “more sustainable”. When it comes to movement and transportation, this approach of sustainability first is clearly causing problems, because it seems to be preventing us from envisioning and demanding the future that we actually want to have, and instead pushing us towards something influenced primarily by guilt over past excess.

For example, a lot of transport debate in the UK today centres around whether or not we should be building a high speed rail line to the north of England. Anyone who suggests this is a daft idea is right now likely to labeled both unprogressive and anti-sustainability . Yet anyone who dares suggest a third runway at Heathrow is a good idea, is obviously hell bent on seeing the planet rapidly burn.

Yet the pitfalls of high-speed 2 are multifold. We can already get from Manchester to London in two hours, so should we really prioritise spending billions on reducing this by half? And while it’s automatically assumed that getting the train is better from a carbon perspective, throw real-world load factors into the bargin, and the reality is that a modern, full Airbus is comparative. Meanwhile, the car (which has apparently lost its number one spot to the airplane, in the planet mauling stakes) has improved so much in the past five years that if you’re driving two-up in a Golf diesel, you’ll definitely produce less carbon than going on the train. For me, the biggest issue with High Speed 2 is that an idea which is fundamentally two-hundred years old seems to be stopping us from pushing the boundaries of imagination about what we might do instead, that would be palpably better.

So some of my talk at Cambridge bemoaned this sense that we’d got stuck with a handful of transport formats, and that – with cars and trains at least, they were monocultural. We’ve sized everything to fit them, and one of the reasons we aren’t all riding round on things like Segways in cities, is that cities are fundamentally designed, and sized, for people to use cars. This might sound like I’m suggesting we simply have to keep using cars – as they are - to get around cities. I’m not, but what I’m pointing out is the need for a systems level approach. Will you enjoy trundling up the A40 in a Renault Twizy? Or would you be altogether more tempted by the idea of La Regie’s concept scooter/car cross if you could zip up and down one of Chris Hardwicke’s Velo-City cycle tubes on your way to the office?

Sustainability is the context we now work in. And we’ve little doubt (and are very happy with the notion) that in 5-10 years time, our cities will all be full of things like electric cars. Which will be great for local emissions, but highlights the problem with today's short-sighted sustainability focus, as it won’t do anything to stop us from spending half of our lives sat in traffic jams.

If we simply focus on sustainability as our end point, we’re likely just to end up with a mildly de-carbonised version of what we have now. And the likelihood is that we won’t even achieve that, because when people know they’re saving carbon, they psychologically feel (and often financially are) able to do more and just end up ‘reusing’ what they’ve saved.

Sustainability has created a psychology of fear, where we fear to dream of real improvement and hesitate to think big. What do we mean by improvement? Things which work more quickly or get us places faster, thus providing us with more free time or time with our families and friends. Things that are measurably more fun, or more exciting to ride in or drive than what we have today. Things which cost us less money to use, own or run. Better means thinking about how we link up travel – so we might spend more time in one place and combine trips – rather than rushing from one short hop flight destination to another. Better might mean finding a way to link leisure and business travel together.

But better also means new. New ideas, new products, services and concepts. In essence, we need to dream, and be allowed to think big. If we think of the figures who created some of our totems of mobility – people like Isambard Kingdom Brunel, Andre Citroen, Frank Whittle – we still admire and count on the inventions and contributions they made for our mobility backbone today. On Re*Move, we try to highlight and showcase the work of people we hope or think might become modern day IKBs or Whittles. But there are precious few of them around. I’d go as far to argue that the contributions and inventions made by these famous figures, would never have happened had they been around today, working in this world constrained by the fear of sustainability. We are not simply going to solve the predicament we are in by attempting cut, after cut, after cut. We are going to have to dream, and dream big.

Posted by Joseph Simpson on 1st December 2009

December 01, 2009 in About us, Analysis, Aviation, Cities, Events and debates, Politics, Renault, Segway, Sustainability, Travel | Permalink | Comments (0) | TrackBack (0)

"If I'd asked people what they wanted, they'd have said a faster horse." *

* Henry Ford - upon the introduction of the Model T

6a00d8341e286453ef0120a6a4fec2970c-650wi.jpg

Dan Sturges is a transport visionary. For twenty years he’s foreseen and been tackling some of the transport-related problems the rest of the world is only just starting to grapple with. Sturges isn’t anti-car. He is simply pro shaking up mobility full stop, and believes that far from just moving people in to electric cars, we need to introduce people to a variety of vehicles - ones that are the right size for each journey they make.

A couple of months back, I chatted to him over skype about his current thoughts on his company Intrago, the future of mobility, and what the auto industry is up to. You can see an edited highlight of that video below, and then after the jump I’ve pulled out and discussed what I think are the key points he made.


Continue reading ""If I'd asked people what they wanted, they'd have said a faster horse." *" »

November 03, 2009 in Auto, BetterPlace, Cities, Cycling, dan sturges, delivery vehicles, Design, Designers, Events and debates, EVs, Ford, interviews, Technology, Travel | Permalink | Comments (0) | TrackBack (0)

Understanding plug-in hybrids, EVs and the electric vehicle infrastructure landscape

Right now there's a lot of confusion about the kinds of activities that various future grid-powered vehicles will support. Today, everybody is used to the idea that you can drive as far as there are gas stations, and that there are gas stations all the way to the ends of the earth. Which isn't quite true, but close enough!

Electric vehicle manufacturers argue that the vast majority of travel isn't multi-day drives through the tundra, but within twenty or thirty miles of home. So plug-in-hybrid manufacturers hope you will make most of those trips mainly running off stored grid power. The fully electric vehicle manufacturers hope that by extending range further, to one or two hundred miles, you can make all your trips fully electric. It’s worth looking at this landscape in more detail.

ICEHybridEVchart  
Shopping trips
are short, local round trips of less than about 20 miles. Both plug in hybrids and full EVs have no problem with battery capacity for these short hops. Even unconventional options like compressed air cars can also handle these frequent, short trips with no problems.

Commuting trips
are longer, regular trips. A typical round trip is 40 to 60 miles, but could be up to 100 to 120 miles per day. A plug-in hybrid would probably switch to gasoline power for a part of many of these trips. A full EV might have enough battery capacity for the regular commute, depending on its length, but perhaps not enough for a side trip on top of a long commute. This is the territory where another thirty miles on the round trip can make a substantial difference. Buyers of first generation EVs, in a time when charging infrastructure away from home may be spotty, will have to count their miles carefully.

Traveling trips are weekend journeys, road trips, and the three-hour drive to your aunt. Right now, hybrids will make these trips on gasoline to all intents and purposes. A plug-in hybrid battery will help for the first fifty miles, but after that it will be operating primarily on gasoline. Electric vehicles have real problems at this distance, and there are several opinions about what to do at this range. For the moment it may be as simple as "rent a gas car for the weekend."

See our companion piece on the future of the road trip at our new sister green blog "BritsOnGreen"

Posted by Vinay Gupta and Joseph Simpson on 19th May 2009

May 19, 2009 in Analysis, Auto, Current Affairs, EVs, Hybrids, Sustainability, Technology, Travel | Permalink | Comments (0) | TrackBack (0)

Geneva auto show 2009: video review (in three parts)

IMG_9323  

I spent a (very) long day on Tuesday at the 2009 auto salon in Geneva. Setting out to see all the major new unveils and concept cars was a tough job, but hey, someone had to do it! The key aim of the day was to try and gauge the mood of an auto industry which is currently up against the wall in face of a global recession and plummeting sales.

While the show floor was packed with new models and concepts, there was little from the industry to suggest it had the answers to its current issues. Instead, there was a mildly defiant air of 'business as usual', but a sense it might be slowly sinking in among some that 'business as usual' might not work for very much longer. It can be hard to try and take in everything at a show as big as Geneva, whether you're on the show floor or sitting behind a computer watching the world's automotive sites fight to get pictures up first. So, as an experiment, for the last half hour of press day one, I ran around the floor shooting footage and providing commentary on (almost) all of the important launches (sorry Opel, I know the Ampera's important, but it does so little for me (visually) that I forgot to film it!).

The videos are split into three, and each lasts ten minutes or less. If you weren't on the show floor earlier this week, then hopefully they give you a sense of what it was like to be there.

The first video features Infiniti, Hyundai, Ferrari, Audi, Lamborghini, Bentley and VW:


The second covers a bit more of VW, Nissan, Honda, Fisker, Dacia and Toyota:


And the third and final one covers Kia, Alfa, Ford, Aston, Magna Steyr, BMW, Mercedes and Rolls Royce - before me rounding off with a few thoughts and feelings from the show:


Check back later for more from Geneva, and as ever, if you were there, have thoughts, agree or disagree, or have a question on anything here, do leave a comment or drop me a line.

Posted by Joseph Simpson on 5th March 2009

March 05, 2009 in About us, Analysis, Auto, BMW, Design, Designers, EVs, Ford, Observations, Peugeot, Products & Services, Renault, Sustainability, Technology, Travel, Video | Permalink | Comments (0) | TrackBack (0)

The Airbus A380 - a game changer at last?

Qantas A380 advert

In my predictions for 2009, I speculated this would be the year that the new Airbus A380 superjumbo becomes a selling point differentiator for airlines. Judging by this billboard advertisment (above) that's currently looming over the concourse at London's Waterloo station, it appears to be happening rather quickly.

What I think is fascinating about this is the direction in which it has the potential to take air travel. From the early years of flight - when air travel was an exotic, romantic experience - air travel has turned into something to be endured, rather than enjoyed.

I once heard the late, great Paul MacCready (designer of the Gossamer Albatross) lament “if only modern automobiles had been refined and developed to be as light and efficient as aeroplanes have, perhaps the automobile industry wouldn't be in such trouble” –  but what this in turn means, is that the vehicles we travel on (or in), in the air - are largely indistinguishable from one another. As MacCready alludes, that's because modern aeroplane design walks a fine line in balancing efficiency, carrying capacity and cost - and the long, thin tube sitting on a central wing box seems to have won out as the design pattern of choice... Airlines therefore don't advertise, or differentiate on the types of aircraft they fly - they appeal with cheap fares, better entertainments systems and the allusion to superior service.

Gossamer Albatross Paul MacCready's Gossamer Albatross a model of aviation efficiency... but a world away from modern day machines.

Compare this to the auto industry, conversely - where the minor detail differentiation of cars from competitor to competitor is the subject of millions - no makes that billions - of dollars of advertising money, not to mention design and development funds. Thus, I'd speculate that while 99 out of 100 people will be able to tell you what make and model of car they drive, 99 out of 100 people won’t be able to tell you what the last type of plane they flew on was - nor, I'd suggest, would they care.

Yet the Airbus A380 - superjumbo, whalejet, or double-decker plane (whatever you want to call it) - seems to have firmly entered the public conscience - such was the troubled nature of its birth, and the awe-inspiring size of this 'machine', and sense of disbelief that exists, that mankind has managed to engineers such a vast craft, capable of such a graceful ascension from earth to sky.

Qantas A380

Judging by last weekend’s article in The Sunday Times, not only are the airlines (Qantas, Singapore and Emirates offer UK-based A380 departures) differentiating themselves from the competition by advertising that they fly the A380 - but the plane's following is allowing them to charge a tidy price premium for travel on it. In an article entitled “The search for the best A380” the paper reports that Emirates - for instance - flies four times a day from London Heathrow to Dubai, and while on its Boeing 777s you can make that trip for as little as £305 in economy, if you want to fly on an A380, the price starts at £530.

Emirates A380 shower Singapore first class suite  Emirates A380s have showers on board, while Singapore's first class suites have double beds

Is it worth the difference? Well, probably not - particularly in economy. As the Qantas advert illustrates, the big gains this plane allows the airlines (showers, bar areas, individual first class cabins with double beds) are reserved for Business and First class passengers. The question is, at what point will the A380 become so ubiquitous that they can now longer get away with charging a premium? And with Boeing's groundbreaking 787 Dreamliner not far away now, can new planes like these reverse the miserabilism and hatred currently exhibited by both public and media alike, towards the whole notion of flying? In the UK, at least, our wider priorities seem to suggest that's unlikely, but ultimately, planes like the A380 could be the best hope that exists of creating a new 'golden age' of air travel. 

...and finally, on the subject of current air travel experiences - if you want a laugh, you must read this. It's possible the funniest complaint letter, ever. (via Dennis Howlett on twitter)

Related reading:

  • Welcome to 2009... a brave new world?
  • British Airways takes the plunge

Images: Qantas advertising billboard - Joseph Simpson; Gossamer Albatross - catface3 on flickr; Qantas A380 - Joits on flickr; Emirates A380 shower - Ammar Abd Rabbo on flickr; Singapore first class suite - Singapore Airlines

Posted by Joseph Simpson on 27th Januray 2009

January 27, 2009 in A380, Adverts, Airlines, Analysis, Aviation, Media insight, Technology, Travel | Permalink | Comments (2) | TrackBack (0)

Welcome to 2009... a brave new world?

Looking back at the past year, and seeing what you predicted for it right back at its start is always a fun game. If you want a chuckle, check here for what I was thinking about this time last year. Back to the here and now, what about 2009? It feels very brave-new-world out there, with the effects of the credit crunch, auto bailout and the imminent inauguration of Pres. Elect Obama all making themselves felt. So here’s some ideas on what might, or might not happen in the next 12 months – and some things we’ll be tracking along the way…

Autos

Much of the auto industry had a terrible 2008. And while most are predicting things will get worse in 2009, I’m watching for things to pick up. People pretty much stopped buying cars at the end of ’08, but people don’t just change the habits of a lifetime, so I believe we’ll start to see an element of 'pent-up-demand' take effect. Suddenly, after two months of nothing, there's a rash of 58 plate (new cars registered from September 08) all over south-east England. And with schemes such as Hyundai's, designed to give customers peace of mind that if they buy a car on credit and then lose their jobs, that there is a way out, I think customers will be buying again before ’09 is out…

SAAB 9-XWe could see SAAB bite the dust in '09 - a shame, Anthony Lo's team look ripe to turn things around, styling wise

SAAB may not be so lucky though. Word is that GM can’t find a buyer for the brand, but despite the Swedish Government saying they’ll step in to help, SAAB’s days may be numbered. We sincerely hope this doesn't happen - SAAB is a truly great brand, with currently unrealised potential - my hunch says, that given just a little longer, Anthony Lo's design team might turn it around.

Watch for a brand that you’ve heard of before, but not for decades seen emblazoned on the front of a car as a brand in its own right – Pininfarina – make waves with their ‘B0’ electric car, developed in collaboration with French group, come battery maker, Bollore. If it looks as good as the concept in Paris, it’ll be a winner with consumers in Europe who are cost conscious and still up for eco-flavoured cars. Fingers crossed Pinifarina innovative on the selling and recharging network side of things…flogging them from the back of a Fiat dealership just won’t cut it folks.

Pininfarina B0 grillePininfarina B0 Pininfarina B0 could be a big hit in 2009; was certainly a star of the Paris autoshow

Although Hybrid sales are currently falling off a cliff in the US, European buyers still seem keen on effective auto efficiency. America’s appetite for Hybrids appears on the wane thanks mainly to cheap oil prices – but there are predictions that won’t last forever, either. Watch for a second-wave of hybrid mania, spurred by a new Prius (in Detroit this weekend), and two possibly even cleverer new hybrids in the form of Honda’s new (bargain?) Insight and Ford's hyper-efficient Fusion hybrid.

Aviation

Three carriers now fly the Airbus A380 superjumbo in and out of Heathrow, and it hasn’t gone unnoticed. With Air France, Lufthansa and others due to get their first double-decker planes this year, the A380 will be a key selling point differentiator… Do you want to spend 20 hours in the back of a 20 year old 747, or in a brand new, uber-quiet, Marc Newson-designed interior, with on-demand entertainment, snack bar and extra legroom?

A380 quantas screen grab T5 Qantas are making the A380 a big sell in the UK and Aus now, Heathrow improved in 2008 with Terminal 5

Speaking of Heathrow, watch for the proposed third runway to finally hit the buffers this year, as Labour MPs vote against their own party, due to sustainability concerns. Much is being made of a potential high speed rail-link to both northern England and continental Europe, instead. Watch to see how that develops as an alternative.

Boeing will finally get the 787 Dreamiliner airborne this year, not that it will go into commercial service until 2010. But the big question is whether they can surpass 1000 order for the plane (currently at 900).

Mobility

Watch for a rise in on-demand rental systems for vehicles, and for the rise to prominence of the mobility service provider. While Better Place project stole the headline in 2008 for their proposed electric car charging networks, others will come to the fore this year, as smart phone and 3G broadband penetration grows, and the number of people able to quickly and cheaply access information on the move increases.

Zipcar adZipcar hasn't made a profit yet, but such services could come into their own in 2009

The drying up of VC money with recessions has doubtless not done a lot to help this future transport sector, and the fact that Zipcar still hasn’t turned a profit might mean things don't look rosy – but one senses that companies such as this, along with Dan Sturges’s Intrago – are due their moment in the sun. Consumers fearing the big money vehicle purchases, and increasingly questioning the running costs of private cars, might find this year the ideal time to try out renting transportation on demand, particularly in developed cities... Or they might just find all sorts of random things to try out on new rental site eronto.

Support for this theory comes in the form of the first Auto-maker backed car share/mirco rental scheme, in Ulm. Mercedes has been notable by its absence from the auto-meltdown headlines, and experimenting with an idea such as car2go, which instead of leaving unsold cars in fields, puts them on the street for customers to use on a by-the-hour basis, seems like a potentially smart move. Rumours of Merc being in bed with Tesla – despite the San Carlos company’s up-and-down 2008, is probably pretty smart too.

Speaking of which, have you heard that one of the customers on the waiting list for a Tesla Roadster is purported to be one Porsche A.G? Apparently the company that has just swallowed VW was non-too impressed with the performance of a prototype electric 911 (e-RUF) developed by RUF, and has decided to take a closer look at the Tesla themselves. Obviously, this doesn’t mean Porsche are about to produce an electric car, probably far from it, but it’s an interesting development from one of the most powerful, influential and profitable car companies in the world. So we’ll be watching that space too…

Finally, city-based vehicle networks should get a further boost (in publicity, if nothing else) from Paris’s ‘autolib’ system, which will be the most advanced micro-rental system for cars yet seen. Could it do for the genre what the city’s ‘Velib’ bike sharing network did for city bike rental, now on the agenda in cities around the world – including New York?

Fuel

Some analysts now believe oil is underpriced, and in recent weeks, its fall in price seems to have leveled off. Watch for it to rise again in 2009, and for one of Obama’s first ‘unpopular’ decision to be the introduction of a higher gas tax levy – we recommend reading Darryl Siry's and Autopia's well-argued pieces to understand why this matters.

Networks + Technology

Twitter – the online micro-blooging site, which gripped us throughout 2008, will go (if it hasn’t already gone), mainstream. Witness it being tipped as one of the sites to watch for 2009 by all and sundry in the press, at present. But as more people join, the ‘fail whale’ already seems to be returning, and the big question could be whether twitter ends up going the way of facebook – dominated by irritating people you thought you’d left behind at high school..! Our hope, and suspicion, is not. Incidentally, if you’d like to follow us, we're @JoeSimpson and @Charmermark, or click through the widgets to the right.

Tweetdeck Tweetdeck has helped make Twitter a powerful, manageable tool for me

Geo-tagging is one of the things we’ll be exploring in much greater depth in 2009. While many have been utilising the feature for some time (it is the addition of geographical location data to media such as photos), we haven't really utilised its potential and usefulness yet, so we’ll be getting to grips with it, and make the most of it throughout 2009.

Cities and locality

As the recession bites in the UK, cherished high-street names such as Woolworths, have disappeared. So does this mean an increasingly homogenised world, with high-streets full of Tesco locals, and little else?

Woolworths closing The start of 2009 saw the end of British high street favourite, Woolworths

We hope not, and have long talked about the different undercurrents and trends in each city, which we believe are critically important and of increasing influence in the field of design. With the help of our extended network, and as we move around the world in 2009, we’ll be doing more deep-dive, trend-based research in certain cities. Ultimately, we think there’s value in monitoring and trying to understand how small, subtle changes are affecting large cities around the world, and what trends are emerging where.

And above all…

Without wishing to sound twee, above all we want to critically engage you, our readers, with what we’re doing throughout 2009. Rather than mere broadcasting (which is admittedly what this feels like...) We’ll be focusing heavily on areas like video, and social media tools, to try and have a multi-way conversation – between those we meet who are shaping the future of how we move around, ourselves, and hopefully you, as the reader. We want to know what you think, and what you want to know. So we hope you’ll jump in whenever you like. Suggestions, criticisms, thoughts and ideas all welcome. Comment on the blogs, DM tweet me here, or mail me here.

Welcome to the brave new world, and happy new year!

Posted by Joseph Simpson on 8th January 2009

Images - Joseph Simpson and Mark Charmer on Flickr

Disclosure: Ford is sponsoring our Design Research Work throughout 2009. Joseph Simpson leads research on automotive and city-related topics at The Movement Design Bureau. He is also an associate at Car Design Research, a contributor to CarDesignNews.com and a visiting lecture in Vehicle Design at London's Royal College of Art.

January 09, 2009 in About us, Analysis, Auto, Aviation, Cities, Current Affairs, Products & Services, Sustainability, Travel, Web/Tech | Permalink | Comments (0) | TrackBack (0)

Happy Birthday Virgin Atlantic

Virgin Atlantic wing tip and snow fields

Richard Branson's most famous brand, Virgin Atlantic Airlines is 25 years old this year. And to celebrate and promote itself, Virgin have just launched a cracking new ad campaign here in the UK, complete with the tag line "25 years - still red hot".

The ad harks back 25 years to 1984, when hair was big, braces were in, and mobile phones needed their own suitcase. While Virgin has in recent years been trying to promote itself as a more upmarket, cool, sophisticated airline, this advert gets right back to heart of the brand's values - fun, cheeky and a little bit sexy. Weather that's true of the actual flying experience is another matter, but it's nice to see someone trying to put the fun back into flying in a quintessentially British way!

Worth it just for the Frankie Goes To Hollywood soundtrack (!), you can see the ad by clicking below.

Virgin Atlantic ad Screengrab

Posted by Joseph Simpson on 06th January 2009

Photos: Virgin Wingtip over snow fields - Joseph Simpson; Advert Screengrab from Virgin Altantic Website

January 06, 2009 in Aviation, Current Affairs, Products & Services, Television, Travel | Permalink | Comments (0) | TrackBack (0)

Bright Blue Future?

Cameron2
Conservative Party leader - David Cameron in Birmingham last week

Last week’s fringe event at the Conservative Party conference in Birmingham gave us a potential glimpse of the future. The Conservatives – or ‘Tories’ are being touted by some as a shoe-in to form the next Government, so “What next for Urban Transport” was a real opportunity for the new ‘listening’ Conservatives to articulate their ideas on a policy area that currently leaves a lot to be desired.

While issues like Heathrow’s third runway, a high-speed train link between northern England and London, and whether road-user charging should get the go ahead all deserve attention, dishearteningly, no one here seemed intent to move the arguments forward on any of these subjects, and – as might be expected with politicians – there was little ‘out of the box’, future-positive thinking.

The Shadow Transport Secretary, Theresa Villiers, had earlier provided a jump-start for the event by announcing the Conservatives would scrap plans for a third runway at Heathrow if elected, and instead build a high-speed rail link. On the panel, David Frost - Director General of the British Chamber of Commerce, warned that this approach risked de-throning London as the Business capital of Europe. But Steven Norris (of Transport for London and LDA) rejected this out of hand – citing that of 400,000 air-traffic movements a year at Heathrow, around a quarter were connected with British and European short-haul flights, which could be displaced onto rail.

img_6184

What next for London Heathrow? The Conservative Party don't want to see more runways built.

However, no one appeared to have studied what was actually the best, cleanest way of getting from (for instance) London to Manchester. James Governor reported via Twitter, that he’d recently met skepticism on the idea that rail was necessarily lower carbon than cars or planes. Yet when I put this idea to the panel it seemed to completely stump them. Surely, I suggested, by way of a prompt, what the issue highlighted is that long-lead time, ‘grand projets’ risk becoming irrelevant as they are overtaken by fast-changing technologies and lifestyle patterns. The high-speed rail link was talked of in a timescale of 2015-2027, thus raising the possibility of serious improvements in aircraft efficiency, and the real chance that by the time it’s finished we might all be driving electric cars, charged off a (clean) electricity grid.

Robert Goodwill (shadow roads minister) was unmoved by this, advocating we “let technological changes play out over time and then let the public decide which is best”. Unfortunately, in the context of transport, this approach sounds rather like car companies who for years have told us ‘we’ll build new types of vehicles, such as electric cars, when our customers tell us that they want them’. This hasn’t exactly got the auto industry into a brilliant position, and as an argument, has two key flaws. Firstly, the people who use a product or service (car, train, airport) have little way of feeding back what is good and bad, and inputting into the design process. Secondly, they tend to not actually be very good at articulating a clear, ambitious vision of the future. As Henry Ford famously said upon unveiling the Model T Ford, “if I’d have asked people what they wanted, they’d have said 'faster horses'".

It was therefore left to old hand Steve Norris – rather than any of the ‘new’ Conservatives, to articulate some vision and foresight. At the end of the debate, he came up to me and said:

“You’re right of course - by 2027, we will all likely be driving electric cars. So the environmental stuff will be much less of an issue. What we therefore have to sort out are problems like congestion and parking. And the key to this will be to break the link between economic prosperity and rising traffic levels. To do that, we need to have a multi-pronged approach, and look much more at things like the way people work and commute – local ideas, not just big ones.”

It was a moment of clarity and sense in a bitty, turbulent debate all too similar to other ‘future transport’ events I’ve seen in the past couple of years. It illustrates how those hoping for radical improvements to Britain’s transport system under a new and different Government are likely to be disappointed. What’s clear is the danger we risk in looking to politicians, and the political process to provide great future visions. It was clear that few here were thinking really far into the future, about the real potential impact of technology on travel, or about new types of vehicles that would actually be more enjoyable, or quicker to move around cities in. Sadly, this isn’t in the nature of politicians in the current political process – illustrating all the more, why there is need for talented designers, and a better process by which designers, and the public can engage to create better, faster, more enjoyable transportation experiences.

Posted by Joseph Simpson on 9th October 2008

Photo credits: David Cameron - Star-one on flickr, under creative commons license.
Heathrow runway - Joseph Simpson.

This blog originally appeared on Mobility-trends-design - Joe's new personal blog, for the more irreverent, quirky side of design and some of Joe's more personal observations. He remains at The Movement Design Bureau, and having wrapped up his studies at the RCA - will be contributing on a much more regular basis to Re*Move.

October 09, 2008 in Analysis, Aviation, Cities, Events and debates, Sustainability, Travel | Permalink | Comments (0) | TrackBack (0)

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